LIVING PROOF Sun-Kissed Pear

AK-Experience partnered with Living Proof and Ulta Beauty to launch the Sun-Kissed Pear limited edition through two CGI worlds, each made to feel like a real California summer moment rather than a normal product ad. The goal was to make a seasonal, ingredient-led launch stand out in a busy beauty calendar, without using a typical product shot.

Instead of showing the pear as a simple hero shot, we built it into a bigger world of roadside fruit stalls, delivery trucks, and giant pear landscapes – each scene made to feel like something you’d stumble across, not something staged. The first film, Delivery, follows an Ulta Beauty truck transporting trailers filled with pears and Living Proof products through a sun-soaked California landscape. The second, The Stall Reveal, opens on a closed storefront that lifts to reveal a sun-drenched fruit stall, where pears and Living Proof bottles sit side by side.

The result was a launch that felt discovered, not advertised – turning a seasonal ingredient into two distinct, sunny CGI worlds that brought real California summer energy to a busy beauty moment.