Nammos London

Nammos London partnered with AK Experience to develop a large-scale pre-launch campaign introducing the globally recognised lifestyle brand into the London market. Rather than focusing purely on the venue itself, the campaign was designed to build the feeling of Nammos gradually appearing across the city before opening.

We created a 10-chapter visual campaign ecosystem with more than 40 assets across CGI, mixed reality, AI video and AI-generated statics. The content combined Mediterranean escapism, luxury travel culture and Nammos’ signature turquoise-and-white visual language with recognisable London environments and social-first storytelling.

From branded airport arrivals and floating umbrellas to hyperreal city activations and editorial-style launch moments, every asset was designed to blur the line between real and unreal while making the brand feel naturally embedded within the city. The campaign generated strong organic engagement throughout the pre-launch phase and established a distinctive visual identity for Nammos London across social platforms ahead of opening.