Justmylook

AK-EXPERIENCE partnered with Justmylook to develop multiple social-first campaigns across key retail and seasonal moments, helping the beauty retailer maintain a fresh and visually distinctive presence across social platforms. As a fast-moving beauty retailer managing constant launches and promotions, the objective was to create campaign content that could adapt across different formats, audiences and retail moments.

We developed a series of mixed reality, CGI and AI-driven campaigns tailored to different launches. For Black Friday, we created a large-scale mixed reality “product takeover” across London streets. For the Justmylook app launch, we built a fully CGI animated world featuring miniature characters interacting with oversized products and mobile environments. We also developed a dreamy AI and CGI-led campaign supporting the brand’s Advent Calendar launch, combining festive storytelling with hyperreal product visuals.

The result was a flexible campaign system that allowed Justmylook to continuously experiment with visually distinctive launch moments while maintaining strong engagement across social-first platforms.