Living Proof

Living Proof approached AK Experience to support the launch of their new mist shampoo range — a product built around extending time between wash days. The challenge was translating a functional product benefit into something visually distinctive enough to stand out in a social-first environment where convenience claims quickly become forgettable.

Instead of treating the campaign as a series of isolated assets, we built a hyperreal visual world around the idea of “stored time”. Inspired by banking systems, vaults and countdown mechanics, we created the Living Proof Time Bank — a CGI-led campaign ecosystem where every skipped wash day became a form of saved currency. The visual system extended across hero launch moments, social-first content and scalable campaign adaptations, allowing the product story to live consistently across multiple launch touchpoints.