KIEHL’S – CollaShot Plump Serum

AK-Experience partnered with Kiehl’s and Sephora to launch the 1cc CollaShot™ Plump Serum through two CGI episodes, both built inside the campaign’s pink visual identity. Two episodes, two different jobs: the first proves the product, the second announces it.

The first film takes us inside a surreal pink lab, where serum drops bounce into CollaShot bottles before moving along a conveyor belt and landing inside a Sephora bag. The entire world was built around the product’s texture and plumping effect, turning the serum itself into the focus of the story while marking its arrival at Sephora.

The second film takes that same plumping idea into the real world. Outside a Sephora store, a giant CollaShot bottle inflates the campaign’s pink balloon, transforming it from wrinkled and deflated to smooth and full before it lifts into the air and floats above the city – turning the product result into an oversized launch moment.

One campaign, two distinct CGI worlds: one designed to demonstrate the product, the other to make its launch impossible to miss.