Honest Company x Disney

The Honest Company partnered with AK Experience to create a two-chapter, social-first CGI and mixed reality campaign supporting the launch of the Honest x Disney Toy Story Kids Personal Care collection. The challenge was introducing a licensed product range to a highly engaged parent and family audience in a way that felt true to the playfulness of the collaboration without defaulting to conventional product advertising, and without exhausting the idea in a single moment.

Rather than leading with the product itself, we built the campaign as a system of two distinct visual worlds, each designed to make the collection feel like an event. The first chapter introduced the collaboration at city scale: a building-sized claw machine, embedded into a New York City street, packed with Honest x Toy Story products and Toy Story characters, combining the nostalgia of arcade culture with the recognisable visual world of the collaboration. The second chapter brought that same sense of spectacle somewhere far more intimate – the family bathroom – with a fully CGI hero video revealing a hidden miniature factory inside the bathtub, where products moved along soft pastel conveyors surrounded by bubbles, foam, and the Toy Story crew. Together, the two directions moved the campaign from public takeover to private discovery, giving the launch both outward-facing scale and inward-facing warmth.

The result was a campaign system that translated the energy of a major licensed collaboration into two visually distinct, emotionally complementary moments – generating attention across organic and paid channels with the city-scale activation, while rewarding close viewing and repeat watching with the intimate bathtub reveal, giving The Honest Company a launch moment built to work on every register.