Honest Company x Disney

The Honest Company partnered with AK Experience to create a social-first CGI and mixed reality campaign supporting the launch of their Honest x Disney Toy Story Kids Personal Care collection. The challenge was introducing a licensed product range to a highly engaged parent and family audience in a way that felt true to the playfulness of the collaboration – without defaulting to conventional product advertising.

Rather than leading with the product itself, we built the campaign around a large-scale visual concept designed to make the collection feel like an event. A building-sized claw machine, embedded into a New York City street, packed with Honest x Toy Story products and Toy Story characters, became the central activation – combining the nostalgia of arcade culture with the recognisable visual world of the collaboration. Alongside the mixed reality city takeover, we developed a fully CGI indoor environment direction, placing products inside a gamified play-space setting with character-led storytelling designed for organic social rollout across both parent and family audiences.

The result was a campaign system that translated the energy of a major licensed collaboration into visually distinctive social-first content, giving The Honest Company a launch moment capable of generating attention across organic and paid channels simultaneously.