How to Create Surreal CGI Ads in 7 Steps

1. Introduction: Surrealist Marketing and the Rise of CGI Ads
2. Step 1: Concept & Camera Focus
3. Step 2: Recording Real-Life Footage
4. Step 3: Extracting the Camera for 3D Space
5. Step 4: Placing 3D Models & Animation
6. Step 5: Lighting and Alpha Rendering
7. Step 6: Bringing it All Together
8. Tools of the Trade 🖥️
9. Step 7: Publish CGI Promo
10. Ready to Dive In?

In today's fast-paced digital landscape, captivating your audience's attention is paramount. Surrealist marketing offers a unique approach, positioning your brand as larger than life in a whimsical and engaging way. One trend that's been gaining momentum is the use of Computer-generated imagery (CGI) in out-of-home (OOH) commercials.

But how do you bring CGI ads to life?

Let's take a peek behind the curtain and explore the seven-step process that transforms concepts into captivating visual experiences:

Step 1: Concept & Camera Focus

We start by finalising the concept and determining the camera focus. Precision is key as we calculate the distance of 3D objects from the camera, ensuring a seamless blend of reality and imagination.

Step 2: Recording Real-Life Footage Next

We venture into the real world, capturing footage that aligns perfectly with our concept. This raw material serves as the canvas for our CGI masterpiece.

Step 3: Extracting the Camera for 3D Space After recording.

We extract the camera data to create a virtual 3D space, laying the foundation for our CGI world where the magic happens.

Step 4: Placing 3D Models & Animation

With the camera data in hand, we introduce 3D models and animations, seamlessly integrating them into the extracted camera, bringing our concept to life.

Step 5: Lighting and Alpha Rendering

To add that perfect touch, we work on lighting and Alpha rendering, ensuring realistic shadows, highlights, and flawless integration of CGI elements with the real world.

Step 6: Bringing it All Together

The finishing touches! We convert the Alpha renders into a stunning video, merging them with real footage, and adding music and captivating backgrounds to create a truly immersive experience.

Tools of the Trade 🖥️ We utilize a suite of powerful software including Blender, Maya, C4D, Houdini, After Effects, Nuke, RedShift3D, Arnold, and Octane, harnessing the synergy of creativity and technology.

Step 7: Publish CGI Promo

Once satisfied with the masterpiece, it's time to share it with the world. Publish your video on social networks like TikTok, Instagram & Shorts to maximise visibility and engagement. To promote your video, you can promote it by paying for ads. This represents a real showcase for your brand and can generate many conversions and clicks on your e-commerce websites. This can have a snowball effect, improving your website's SEO and increasing brand awareness.

Ready to Dive In? Now that you've unlocked the secrets behind creating CGI content, it's time to unleash your creativity and bring your vision to life.

Looking for Expertise? If you have a project in mind or simply want to learn more about our agency specializing in CGI creation, don't hesitate to reach out. We're here to turn your ideas into reality and help your brand stand out in the digital landscape. Contact us now and let's create something extraordinary together!

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