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Aug 18
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3
min read

Top Marketing Trend: How to Use Instagram AR Filters for Exciting Product Launches

Instagram AR filters are an accessible and engaging tool that blends digital and physical experiences, perfect for product launches. Brands like Terz Shoes and MAYA Beauty can use QR-embedded flyers that trigger AR experiences when scanned, revealing new products or hosting virtual events. This approach not only captivates audiences but also encourages user-generated content, amplifying brand visibility. By integrating AR into marketing strategies, brands can create memorable, interactive experiences that resonate with consumers and boost their reach and sales.

Mar 11
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3
min read

How to Create Surreal CGI Ads in 7 Steps

'How to Create Surreal CGI Ads in 7 Steps" delves into the world of surrealist marketing, showcasing the power of CGI in advertising. The article outlines a comprehensive seven-step process, from concept development to final production, providing insights into each stage's intricacies. It emphasizes the seamless integration of CGI elements with real-world footage, utilizing advanced software and techniques to craft captivating visual experiences.

Nov 9
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2
min read

How To Educate The Next Generation About the Metaverse

Explore the evolving relationship between the next generation and the metaverse in this insightful article. From the tech-savvy generation's embrace of fully-interactive experiences to Smith's perspectives on their curiosity and quest for purpose, the article delves into the metaverse's potential positive impact. Discover how educators can engage children through curriculum integration, digital literacy emphasis, and fostering creativity. As the metaverse unfolds, it brings forth new job opportunities and ethical considerations. Stay informed, adapt teaching methods, and recognize the young generation as co-creators of tomorrow's world.

Nov 9
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4
min read

How is AI going to change Tech & Marketing Roles in Product Development?

Artificial intelligence is revolutionizing product development across its various stages. From accelerating idea generation with tools like Taskade and Seenapse.ai to enhancing efficiency in idea screening through objective categorization, AI is a driving force. In concept development, it integrates seamlessly into UI/UX design, personalization, and automation via tools like MoEngage and GitHub's Co-Pilot. Marketing strategy benefits from AI-driven insights and competitor analysis tools like Crayon, while test marketing evolves with AI-generated content and tools such as PromoNavi for paid promotions. At the product launch, AI aids in analyzing historical data and prioritizing feature roadmaps through tools like Collato and Mixpanel. Leaders are encouraged to embrace AI as a powerful tool within their skilled teams, recognizing its transformative potential in the product management toolbox.

Nov 20
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3
min read

5 CGI Marketing Ideas for This Christmas

This article explores the rising trend of CGI commercials in the realm of Marketing and Advertising, citing major brands like Adidas and L'Oreal embracing hyper-realistic 3D content in 2023. Recognizing CGI's power in driving engagement and brand awareness, it details its role as a cherished creative asset for marketers. The article then offers five CGI marketing ideas for the Christmas season, ranging from festive unboxing experiences to imaginative store entrances.

Nov 10
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2
min read

How Marketers Can Engage Customers in a New Way with Immersive Marketing

Discover the transformative power of immersive marketing in our blog, "Simplifying Immersion." From tackling metaverse challenges to unveiling the impact of VR and AR, the article guides marketers in navigating this evolving landscape. Emphasizing starting small, it outlines strategies to integrate captivating CGI animations and AR/VR demos. We explore the metaverse blueprint, envisioning a seamlessly interconnected digital realm.

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