Filter by Molly-Mae

Filter by Molly-Mae partnered with AK Experience to create hyperreal CGI, AI and mixed reality campaigns supporting key seasonal launches including Black Friday and Christmas. The challenge was generating large-scale attention while maintaining the brand’s clean, influencer-led aesthetic across social platforms.

The campaign combined multiple content formats — from mixed reality moments integrated with real people and real-world environments to fully CGI and AI-generated visuals — all designed to feel seamlessly embedded within Filter’s existing UGC-style world. From oversized product installations across Manchester streets to airport takeovers and travel-inspired moments, each activation balanced bold visual storytelling with the brand’s refined minimal aesthetic.

The campaigns generated millions of organic views across social platforms, with several activations becoming some of the most viewed CGI beauty campaign moments within the social landscape.