Top Marketing Trend: How to Use Instagram AR Filters for Exciting Product Launches
Instagram AR filters are an accessible and engaging tool that blends digital and physical experiences, perfect for product launches. Brands like Terz Shoes and MAYA Beauty can use QR-embedded flyers that trigger AR experiences when scanned, revealing new products or hosting virtual events. This approach not only captivates audiences but also encourages user-generated content, amplifying brand visibility. By integrating AR into marketing strategies, brands can create memorable, interactive experiences that resonate with consumers and boost their reach and sales.
